Green Dragon Pub

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Old Pub, New Branding!

Claire Bowman

After nearly 30 years we’re going to be changing our branding…

There are some brands that are timeless. Think Apple or Hugo Boss. These fashionable brands are easily recognisable from their stylish products and synchronous design, unfortunately we cannot say the same about our own design work.

Our founder had many hopes for the Green Dragon Pub when it first opened its doors. He wanted to own a pub that he would spend his time in. That meant the Green Dragon had to evince rural charm, it had to serve simple, delicious food and it had to be free of the modern trappings that had made pubs so inescapably detestable to him. He wasn’t concerned with making the Green Dragon ‘snobby’ by any measure, but he laid down strict ground-rules to the successive owners to ensure that his pub would never be home to ‘noisy arcade machines, ghastly slots games or awful jukebox machines’.

We’ve kept in line with his recommendations to the tee and added a few eccentricities of our own to ensure that the Green Dragon has remained a comfortable place to enjoy a few pints. We knew that our founder was keen on a bit of music, so whilst we’ve not installed any jukeboxes, we do take vinyl requests from our drinkers. Just take a look at our catalogue and put your request in at the bar, just bear in mind you might be waiting a while to hear your pick as we always play records in their entirety.

There are no slot machines or arcade games here, but we do have a wide selection of board games and copious decks of cards to get your mitts on. Rental of playing cards comes with a £3 deposit and board games have a deposit of £10. You can ask at the bar for recommendations, our staff all have a passing knowledge of our selection and will be able to give you a quick run down should you wish.

We’re happy with the changes that we’ve made to this place over the years, but there’s one aspect of the pub that we’ve been reluctant to adapt, no matter how hideous it might appear. Our signage hasn’t been changed since the pub first opened in 1983 and whilst we could argue that the iconic Dragon has a certain vintage charm to it, we’re frequently told that it’s an eyesore by journalists and fellow publicans.

Having consulted with graphic designers, we sent off our finished ideas to a vinyl printers who we heard are the top dogs of CNC cutting in London. Over the next few weeks we’ll slowly be transforming the interior of the pub, erasing all evidence of our ‘retro’ design work and retconning it with our fresh, funky designs which should sit pretty at the Green Dragon for the next 30 years. So don’t be alarmed if you see that the Dragon has disappeared over night, we’ve not changed hands and we’re not closing shop – we’re just getting a face lift!

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